![]() ![]() Tesla has been doing over-the-air (OTA) updates for years. So why are we talking about this on a car site? Well, because car companies have started to borrow from the model of microtransactions. Screenshot: EA Redwood Studios / Shop Press. Not surprisingly, customers who payed full price for a game feel ripped off that they must pay more to unlock things that they should just get by playing. So, you are paying $60 for a game, yet there are certain things you can’t unlock by playing the game you must pay extra for them. Since then, game companies have applied the microtransaction model to games that you pay for, which has led to severe backlash in certain situations, particularly around the release of 2017’s “Star Wars Battlefront II.” In that situation, as in many others, the game company made certain things only available through microtransactions on a game customers already paid for. Initially, this practice started with so-called “freemium” games, where the initial game was free to download but, in order to make any real progress in the game, you had to pay for items through microtransactions (if you haven’t seen it, “South Park” did an excellent breakdown of “freemium” games). Microtransactions are payments that gamers can make after they’ve started to play a game, to purchase purely cosmetic digital items (in its more innocuous usage) or to purchase items that will give them an advantage over other players (commonly referred to as “pay-to-win” microtransactions). If you’re a video gamer, you’re likely aware of the concept of microtransactions. ![]()
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